Debbie Brown, director of the Colorado Women’s Alliance, recently explained five key ways to reach women voters. Brown spoke Aug. 20, 2012, at a Centennial Institute forum, “Women, Minorities, and the GOP: Can They Connect?” on the campus of Colorado Christian University in Lakewood, Colo.
“…It is economy and jobs, but they see it in a different sort of sphere. They see it as kind of a heart value. So, talking to them and telling them a personal story about someone that you know that’s out of a job, someone that you know who’s hurting, is a great way for them to connect with that issue.”
“The research shows to pivot away from social issues, to not have that be the number one narrative this election cycle.”
“Talk about women’s power to make their own decisions. It’s a great segue out of healthcare, because ultimately they’re losing…they’re not being respected by government-controlled healthcare, because it takes away the power of their own decision-making. And 85 percent of health-care decisions are made by women.”
“Listen, listen, listen. Don’t preach, don’t teach, don’t give a speech…If you’ve talked to them, and you’ve listened to them, and they feel heard, it’s very powerful.”
“Especially for candidates on either side, the ones that have a plan actually are more persuasive, because they’re not just dumping another problem on their laps.”