We’ve noted the Obama re-election coalition’s effort to appeal to women voters by reducing their issues to reproductive biology. Now comes an ad from the Romney campaign that counters that by widening the debate, and to remind women voters what an economic disaster the Obama years have been for them. A recovering Obama voter from 2008, Melanie, says that:
“Being a woman, you think about your children, you think about their future. And what I want to think about is a future that has jobs, our economy’s growing again. That’s important to women, and it’s important to me.”
CNN identifies the woman as a small-business owner in North Carolina.
We’d like to know on what stations this ad is running. (E-mail firstname.lastname@example.org if you see it televised.)
It is also clearly intended to capitalize on Gov. Romney’s rout of Pres. Obama last Wednesday night in their first debate, which had the effect (among others) of closing the gender gap, with Gov. Romney now even with Pres. Obama among women, according to a post-debate Pew poll.