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Shepherd: Complete Colorado website as a “news elevator”

By | November 24th, 2010

For news hounds, nothing beats a website with links to dozens of headlines to scan and click through.

Todd Shepherd has a different take on the appeal of CompleteColorado.com, his breaking news website, based in look-and-feel on the Drudge Report.

“News aggregator is really the wrong term,” Shepherd said on a recent new media and politics panel, hosted by the Centennial Institute at Colorado Christian University in Lakewood, Colo. “I like to think of it as: we’re a news elevator.”

Shepherd, an investigative reporter with the Independence Institute, is an expert on open-records requests. A former radio reporter, he also produced a series of mock “real gubernatorial genius” ads about this year’s bizarre Colorado governor’s race. He is scheduled to guest-host the Caplis and Silverman radio show this Friday, Nov. 26.

In the video above, from the Nov. 15 panel discussion, Shepherd discusses the “news elevator” concept.

“The Denver Post, when, you know, you open up their website in the morning – or when you open up the paper – whatever they have on the headline, they’re saying: this is what we’re telling you is the most important thing is today. And I try to tell you something different.

“You know, my Saturday headline was, it was a report from the Daily Camera that a judge had said that, you know, Xcel could charge all of Colorado the $45 million for Boulder’s SmartGrid City. I think that’s an abomination. That just angers me so much. And so I put a little energy picture up there and I say, “Judge: $30 million dollars in cost overruns was prudent.” Go figure. I mean are you kidding me? How is that prudent? And the only people that are going to benefit from the SmartGrid city are the citizens of Boulder. I mean, we all may have SmartGrids like 40 years down the road. I’m not going to be around to benefit from SmartGrid City.

“So, anyways, that’s our niche…Since our format is exactly like a Drudge Report, naturally you would sort of expect, like the Drudge Report, we post things with a right-of-center focus…”

Shepherd appeared on the panel with Michael Sandoval, most recently the Battle ’10 Colorado correspondent for National Review Online; and Kelly Maher, a co-founder of WhoSaidYouSaid.com (which advertises on CompleteColorado.com).

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